BlackБери
BlackБери is a chain of espresso bars with a strong visual brand and a growing network of locations, recognized among the Top 100 of the prestigious WhereToEat rating.
Over 5 years of working with BlackБери, we developed more than 50 unique cup designs, 15 of which were released — from seasonal collections to special editions. Each design was created to solve specific communication goals of the brand.
For us, a cup is not just coffee packaging. It is a touchpoint that customers take with them — to work, for a walk, or to a meeting. That is why every design was created to become part of the guest experience, strengthen BlackБери’s recognition, and become a part of their everyday moments.
With every new design, we searched for the right balance between aesthetics, brand personality, and the current mood of the audience. The cups became an extension of the visual identity and helped BlackБери communicate with guests not only inside the coffee shop but beyond it.
We worked with illustrations, patterns, meanings, and visual accents, creating collections that people wanted to look at, photograph, and share with others.
During our collaboration, the cups became one of the most recognizable elements of the BlackБери brand. Regular design updates helped keep communication fresh and create additional opportunities to connect with the audience.
Every new cup is a small brand story that goes beyond the coffee shop and becomes part of the city’s culture.
Results
During our collaboration, we developed a collection of BlackБери branded cups — from seasonal concepts to special editions created for events and new communication goals.
We transformed the cup from ordinary packaging into a brand medium that continues communication with guests beyond the coffee shop.
Created visual solutions that support a consistent brand image and help BlackБери stand out in the urban environment.
We continuously update the brand’s visual communication, keeping it relevant and maintaining audience interest.