Botanika
BOTANIKA by feelka is a gastronomic project in Astana combining rolls, bowls and breakfast dishes. Our task was to refresh the brand’s visual identity, make it more cohesive and contemporary, while preserving the recognition of the existing brand.
We began with a subtle redesign of the logo and the development of an overall visual concept. Based on this foundation, we created a consistent system of colors, typography, graphic elements and photography principles to ensure that every brand touchpoint feels unified and recognizable.
The visual language was built around botanical motifs, outline illustrations, rich green tones and bright accents. We developed principles for content design, combining food photography with graphics, typography and color blocks, as well as a dedicated visual concept for social media.
Particular attention was given to making the system flexible enough for different communication formats, including product posts, promotions, delivery, breakfast offers and informational content. This allowed the brand to maintain a consistent visual character without becoming repetitive.
The identity was also adapted for offline applications. We designed the menu, business cards and other printed materials, creating a seamless connection between digital communication and physical brand touchpoints.
We also developed the entrance design using the brand’s botanical graphics and visual elements. As a result, BOTANIKA received a cohesive visual system that works consistently both across social media and within the physical space of the venue.
Results
Adapted the visual identity for the entrance area and other offline touchpoints.
Redesigned the logo and created a cohesive visual concept for the brand.
Developed the social media concept, menu and other branded printed materials.