BRO glasses
BRO glasses is an optical store in Petropavlovsk combining professional eye examinations, expert lens selection and contemporary frames. Its offering is built around high-quality vision correction, attentive service and solutions tailored to each customer’s lifestyle and individual needs.
The project called for a recognisable visual identity that would distinguish BRO glasses from traditional optical stores. The brand needed to be perceived not only as a place for an eye examination, but as a modern space where expertise, comfort and design form a single customer experience.
The communication strategy was built around confidence in making the right choice. Professional diagnostics and precise lens selection demonstrate the brand’s expertise, while distinctive frames and attention to fit present eyewear as an important part of personal style. This approach connected the product’s practical value with its emotional appeal.
The visual system was based on a contrasting white, black and accent-yellow palette. An eyeglasses-inspired graphic element, semicircular shapes and a signature stripe created a recognisable brand language. Bold grotesque typography gave the communication a contemporary, confident and dynamic character.
The identity was developed as a flexible system that could be applied consistently across different formats. Design principles were created for digital publications, advertising banners, Stories and video covers, maintaining a common composition, color palette and brand character.
The visual identity was also applied to printed materials, including gift certificates, birthday coupons, giveaway certificates and invitations. The team prepared a presentation explaining universal frame fit and eyewear selection, while photo and video production created a visual library for the brand’s future communication.
Results
BRO glasses received a distinctive visual language combining professional optical expertise with contemporary aesthetics and a fashion-oriented product image.
The concept was adapted for digital formats, presentations, certificates, coupons, invitations and advertising materials without losing brand consistency.
The project established the image of a modern optical store where precise vision correction, high-quality service and individual style are equally important.