Caviar
CAVIAR is a specialty retailer of caviar, fish, and seafood. We developed a cohesive visual concept for the brand, combining deep marine tones, a contrasting orange accent, contemporary typography, and a wave pattern that conveys freshness and movement.
The new system brought consistency to every customer touchpoint. We adapted the visual identity for social media, informational materials, and offline applications while maintaining a distinctive and recognizable brand character.
We supported the opening of CAVIAR’s second retail location and helped bring the brand’s visual concept into the new space. The goal was to maintain continuity between the two stores and create a unified image for the growing retail network.
We prepared visual and communication materials to generate interest in the launch. The second location became a natural extension of CAVIAR, preserving its established atmosphere, visual language, and attention to detail.
The visual identity was extended across a range of printed materials. We designed gift certificates and seasonal items using the brand’s color palette, typography, and signature graphic elements.
Each application became part of the wider visual system and strengthened CAVIAR’s presence in the physical retail environment. The printed materials reinforced the store’s contemporary image and made customer communication more consistent.
Results
Created a unified visual system for online and offline communication.
Adapted the brand identity for the opening of the second retail location.
Designed branded applications that extend CAVIAR’s visual language.