GIPPO
GIPPO is the largest network of fast-food retail pavilions in Petropavlovsk, preparing and selling its products according to unified standards and recipes. Today, the network includes seven locations across the city and operates its own delivery service. The partnership between M8 and GIPPO began in 2020 and has now continued for six years.
The initial objective was to establish a systematic process for collecting customer feedback. We conducted a series of customer development interviews and developed a comprehensive understanding of how the brand was perceived. We examined customers’ opinions of the menu, product quality, service standards and the company as a whole. These insights helped identify areas for improvement, refine the communication strategy and build further marketing activities around genuine customer feedback.
Today, the M8 team manages GIPPO’s Instagram account end to end. We develop the strategy, create visual designs and content, organize photo and video shoots, launch targeted advertising campaigns and process incoming enquiries. The content combines product-focused and promotional posts, giveaways, brand-building materials and social initiatives while maintaining an accessible and engaging tone of communication.
Our work extends beyond social media. We develop strategies for offline promotion and produce all the necessary advertising materials, including menus, flyers, posters, banners, outdoor advertising and animated videos for digital screens across the city. A unified visual concept ensures that the brand maintains a consistent and recognizable identity across every touchpoint — from Instagram and retail pavilions to outdoor media placements.
During our partnership, GIPPO’s Instagram audience has grown from approximately 5,000 to 11,900 followers while maintaining a high level of engagement. Every month, we support the brand through targeted advertising, collaborations with influencers and seasonal campaigns. Annual activities dedicated to the network’s birthday, holiday promotions and customer gift campaigns have also become an important part of the communication strategy.
Some campaigns have gone beyond conventional advertising and become widely recognized local events. One example was a project in which children prepared burgers together with the GIPPO team. The campaign gained significant attention and helped present the brand from a more emotional and family-oriented perspective. Over six years, we have become a long-term marketing partner for GIPPO, providing stability, a deep understanding of the business and an integrated approach to promotion — from strategy and content to design and offline advertising.
Results
Growth of the Instagram audience from approximately 5,000 to 11,900 followers while maintaining a high level of engagement.
Development of a unified visual identity for social media, retail locations, outdoor advertising and digital screens across the city.
Creation of an integrated marketing system combining SMM, targeted advertising, influencer collaborations, offline channels and seasonal campaigns.