Лучший Выбор
“Лучший выбор” is a furniture company that helps customers create comfortable and aesthetically balanced living spaces. Our task was to refresh the brand’s visual image, make it more contemporary and recognizable, and retain a clear connection with the furniture category and the company’s practical character.
As part of the project, we developed a new logo, a cohesive visual identity, and a social media design concept. The new system was created to work consistently across digital communications, advertising materials, and the brand’s offline applications.
The visual concept was based on the idea of a modern, comfortable, and thoughtfully designed interior. Its visual language combines minimalism, clean typography, and rich interior-inspired shades that communicate warmth, comfort, and quality.
The color palette brings together deep green, burgundy, warm beige, and neutral tones. This system makes it possible to showcase different furniture styles while maintaining a cohesive and recognizable brand image.
The logo combines a graphic symbol with the “Лучший выбор” wordmark. The symbol merges the shapes of an armchair and a chest of drawers: the armchair represents comfort, warmth, and relaxation, while the chest of drawers communicates that the company’s range extends beyond upholstered furniture and offers customers a broader selection.
Vertical and horizontal logo configurations, an outline version, and several approved color variations were developed. This makes the identity flexible enough for signage, printed materials, advertising, staff uniforms, and other brand applications.
A minimalist Instagram design system was developed using large interior photographs, clean text blocks, and rounded graphic elements. Thin straight and curved lines help structure the information while reinforcing the light and precise character of the design.
The system makes it possible to combine product posts, educational content, interior advice, company benefits, and promotional offers. As a result, the feed remains varied while preserving a consistent and recognizable brand identity.
Results
A contemporary brand image was created with a clear connection to furniture, comfort, and the diversity of the company’s product range.
The logo and visual concept were adapted for social media, advertising, printed materials, and offline applications, providing a strong foundation for consistent brand development across every channel.