PETROTUR.kz
PetroTur.kz is a travel agency serving clients across Kazakhstan. The company’s offices are located in Petropavl, while its sales geography extends far beyond the local market: the team helps travelers from different cities across the country select and organize trips to popular international destinations.
Our goal was to strengthen PetroTur.kz’s digital presence, make its brand communications more modern and consistent, and build a marketing approach focused not only on awareness but also on attracting new customers.
We developed a visual concept for social media and established a consistent approach to content design. In a travel market where communications often rely on similar images of hotels and resorts, it was important to create a distinctive and recognizable style for PetroTur.kz.
Based on this concept, we built a communication system for regular content, promotional offers, seasonal destinations, and special tours. This helped make the brand’s digital presence more consistent and visually cohesive.
The next stage was the integrated promotion of PetroTur.kz. We worked with content, social media, and advertising tools, building communications around travelers’ actual needs and the agency’s current offers.
The promotion targeted audiences throughout Kazakhstan rather than being limited to Petropavl. Consistent work with content and advertising helped turn the brand’s digital channels into a full-fledged tool for attracting and communicating with potential customers.
Results
Created a recognizable visual communication system for PetroTur.kz.
Expanded the brand’s communication beyond the local market.
Integrated content, design, and promotion into a single system.