Resnichka
Resnichka was our first comprehensive branding project. Launched in 2019, the work covered the entire brand-building process — from the logo and visual concept to physical and digital applications.
The goal was to create a cohesive and recognizable identity that could evolve together with the company. Resnichka continues to use the identity we developed, preserving its original visual character to this day.
We developed the logo, visual identity, and graphic element system, defining the core color palette, typography, and composition principles. Every element was brought together into a flexible system designed to maintain brand recognition across different formats.
The identity was adapted for printed, corporate, and promotional materials. We also designed product labels, creating a consistent brand presence throughout the product range.
For digital channels, we developed the visual design and guidelines for applying the identity. These rules helped maintain a consistent visual language across social media, advertising publications, and other online communication formats.
The project laid the foundation for Resnichka’s visual development over the following years. Despite the evolution of its communication and the introduction of new applications, the brand continues to use the identity created in 2019.
Results
Developed Resnichka’s logo and complete visual identity system.
Adapted the identity for printed materials, product labels, and digital channels.
The visual identity created in 2019 remains in use today.