Sever Auto
Sever Auto is an automotive dealer working with several car brands and supporting customers throughout their journey — from choosing and purchasing a vehicle to after-sales service. The goal of the project was to create a distinctive identity for Sever Auto that would unite the dealer’s communications without competing with the identities of the automotive brands it represents.
We developed a basic brand book that provides a foundation for consistent communication across all customer touchpoints. It defines the brand character, communication principles, tone of voice and key messages, while also mapping the customer journey from the first interaction with Sever Auto through purchase, service and further engagement.
As part of the project, we explored logo options and established guidelines for its future use. We defined clear space, acceptable and prohibited applications, the corporate color palette and typography.
Special attention was given to the visual language of communications. We developed principles for composition, photography, color and typography. The system was designed to work alongside the official brand guidelines of the automotive marques represented by the dealership.
To make the brand book a practical everyday tool, we demonstrated how the identity works across real-world applications. We designed business cards, shopping bags, document folders and corporate documentation, as well as examples of social media content.
As a result, Sever Auto received a cohesive visual and communication foundation that can be scaled across advertising, digital channels, printed materials and other customer touchpoints.
Results
Created a recognizable visual image for Sever Auto.
Defined the logo, colors, typography, visual language and communication principles.
Demonstrated the identity across digital and printed materials.