Шин Line
The three-day dealer conference for Шин Line and Linglong was held at Hilton Astana and combined business, educational, and entertainment programs. Our task was to create a cohesive event where organization, visual design, and communication materials worked within one system and reflected the status of both brands.
We approached the project comprehensively: developed the conference’s visual concept, prepared materials for every stage of the program, and coordinated implementation together with the event team—from assigning tasks to contractors to monitoring the readiness of venues and branded materials.
We created a complete set of branded materials for the conference, including badges, certificates, flags, a photo zone, signage, and a navigation system. We also developed merchandise designs for caps, pens, notebooks, power banks, and bags, allowing the brand identity to accompany participants throughout all three days.
Digital content was developed as a separate workstream. We produced animation for LED screens, designed presentations for the commercial director and marketing department, and created detailed schedules for each day. The program included business sessions, visits to dealer centers, sightseeing, karting, and evening events.
On the agency side, we supervised every stage of conference preparation: assigned tasks to the event team, coordinated production, checked that all materials matched the approved concept, and monitored deadlines. This made it possible to unite multiple contractors and deliverables within one coordinated system.
As a result, Шин Line and Linglong received not just individual design elements, but a fully assembled turnkey event—with a well-structured program, clear navigation, a consistent visual environment, and a unified standard of communication across every participant touchpoint.
Results
We combined the design, content, and organization of the three-day conference into one integrated turnkey project.
We designed every participant touchpoint—from navigation and presentations to merchandise, the photo zone, and LED content.