Усадьба
Usadba is a restaurant inspired by the character of a countryside estate, where the atmosphere, interior, and gastronomic experience come together to create a distinctive sense of place. Our task was to develop a visual system that would emphasize this character and communicate it consistently across every brand touchpoint.
We developed a visual direction that combines the aesthetics of a traditional country estate with contemporary restaurant culture. The system includes a distinctive color palette, typography, graphic elements, and composition principles that create a recognizable and cohesive restaurant identity.
We adapted the visual system for print and advertising materials, including menus, certificates, invitations, billboards, outdoor advertising, and other brand assets. Each format was developed within the same concept, allowing the brand to maintain its character and recognition across every touchpoint.
Results
The visual system created a cohesive and memorable restaurant identity that remains recognizable across different formats and communication channels.
The system provides a flexible foundation for adapting the visual style to new formats while maintaining a consistent level of brand communication.